May 27-28, 2020
Amsterdam

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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09:00

Sales Enablement & Technology
Werner Schmidt, Vice President, Sales Enablement, Sage
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09:30

Leaving The Teen Years Behind
Charlotte Blackwell, Vice President, Global Sales Enablement, American Express
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10:00

Aligning Your People, Processes, and Priorities
Evan Welsh, Global Head People Enablement and Digital Sales Innovation, SAP
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10:30

Coffee Break

11:00

The Real Power Of Sales Enablement - From Back-Office Support to Transformation Engine
Boris Goncharov, Head of B2B Sales Strategy & Enablement, Telefonica
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11:30

Iterate to perfection
Scott King, Head of Global Enablement and Commercial Strategy, Progress
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12:00

The Dark Arts of Data: Evolving from Sales Training to Sales Productivity
Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor
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12:30

Aligning Sales & Marketing and Getting Organised for Success
Adam Wright, Global Director of Sales Enablement, Emerson
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13:00

Lunch Break

14:00

Sales Enablement Adoption.. keeping it simple!
Stuart Nicholls, Director, Head of Sales Enablement, EMEA, BlackRock
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14:30

Why should a start-up invest in Sales Enablement?
Simon Gilks, Director, Global Sales Operations & Enablement, GoCardless
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15:00

Using AI in sales enablement
Eoin O'Connor, Head of Sales Enablement, RR Donnelley
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15:30

Coffee Break

16:00

Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Gail Unverferth, Head of EMEA Sales Enabalement, Okta
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17:00

Getting you to a win!

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17:30

Networking Drinks
Previous Agenda Day 2

09:00

How to create and deliver highly engaging video learning content in the enterprise without spending your entire Sales Enablement budget
Laurie Hall, Head of Learning Experience, Global Sales Enablement, Palo Alto Networks
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09:30

Presentation to be announced
Graeme McKenzie, Global Sales Enablement Director, Software AG
Spencer George, VP-Global Field Enablement, Software AG
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10:00

A practical roadmap to drive Sales Transformation in large organizations
Axel Ferreyrolles, Head of Innovation, Global Sales Enablement, SAP
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10:30

Coffee Break

11:00

Presentation to be announced
Enrico Bonatti, Senior Vice President Strategy & Sales Operations, Tata Communications
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11:30

Think Global and Act Local - Practical tips on landing Global Sales Enablement Programmes in region
Niamh Murray Lalanne, Director, Sales Enablement, Southern Europe, Sage
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12:00

Wow! Are we really asking sales to figure all that out?
Paul Murphy, Head of Sales Operations & Enablement, Fujitsu Global
Alice-Marie Oxer, Marketing Manager for Digital Business Solutions, EMEIA, Fujitsu Global
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13:00

Lunch Break

14:00

Presentation to be announced
Aurelie Gritun, International Sales Enablement Marketing Director, Verizon Media
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14:30

Product Marketing and Sales
Brenda Harris, Senior Global Sales Enablement Manager, Oracle
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15:00

Coffee Break

15:30

Leveraging AI to Accelerate Sales Effectiveness
Arup Chakravarti, Head of Sales Enablement and Productivity, Elavon
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16:00

Why sales enablement, sales operations and marketing must align using OKRs and Targets
Jonny Day, Head of Sales Operations, Crowdcube
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