February 06-07, 2020
Hilton Hotel
Austin

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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February 6
February 7
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09:00

Drive More Efficient Sales through Smart Sales Enablement
Scott King, Head of Global Enablement and Commercial Strategy, Progress
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09:30

Turning Sellers into Sought-After Advisors
Vladimir Stojanovski, IBM Data and AI Sales Enablement Officer, IBM
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10:00

Sales people don't give a $@%#, here's what you can do about it
Trenton Bloom, Global Sales Enablement , Zendesk
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10:30

Coffee Break

11:00

Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Senior Product Marketing Manager , Pluralsight
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11:30

A Fanatical Approach to Sales Enablement: Visibility, Insights and Actions
Mayme Blanton, Sr Director Global Sales Operations, Rackspace
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12:00

An Enablement Blueprint for 2020
Rob Gray, Global Head of Learner Experience, Google Cloud, Google
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12:30

Lunch Break

13:30

Value-Based Cold Calling
Steve Reid, Head of Sales Enablement, Kazoo
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14:00

The Dark Arts of Data: Evolving from Sales Training to Sales Productivity
Kyle Doerflein, Head of Strategy and Enablement, Atlassian
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14:30

Formalized Collaboration: Being the Constant amid Chaos and Constant Change
KC Whitaker, Vice President, Sales Enablement, Intrado
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15:00

Coffee Break

15:30

RFP Disruption and Disfunction
Daniel Lopez, Director of Growth & Revenue Strategy Americas, Fujitsu
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16:00

Shifting the Nature of Learning in an Organization
Braughnwynn "Bibi" Brown, VP of Marketing & Sales Enablement, EasyPost
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16:30

Panel Session: Sales Enablement: From the Outside Looking In
Scott King, Head of Global Enablement and Commercial Strategy, Progress
Div Manickam, Director Portfolio Messaging (Product, Industry and Solutions), Boomi, a Dell Technologies Business
Jeff Hardison, Head of Product Marketing, Clearbit
Sapphire Reels, Senior Product Marketing Manager , Pluralsight
Gillian Campbell, VP, North American Sales Operations, HP
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17:30

Networking Drinks
February 7

09:00

Applying Agile and Scrum to Sales Enablement
Blakely Calvert, Sales Enablement Program Manager, Atlassian
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09:30

The End of Random Acts of Enablement
David Abramowski, Director, Sales Enablement Content, Paypal
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10:00

Getting you to a Win!
Jessica Nelson, Manager, Sales Enablement, Sphera
Erica Serna, Senior Manager Demand Generation, Sphera
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10:30

Coffee Break

11:00

Enabling Sellers to Sell Technical or Ephemeral Solutions
Laura Welch , Director of Sales Enablement, HP
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11:30

Guide to Sales Kickoffs that Stick
Julie Newhouse, Senior Manager Sales Enablement, Lyft
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12:00

Panel Session: Scaling Sales Onboarding
Jessica Nelson, Manager, Sales Enablement, Sphera
Laura Welch , Director of Sales Enablement, HP
Petek Hawkins , Director of Enablement, Fivetran
David Abramowski, Director, Sales Enablement Content, Paypal
Danny De Los Santos, Sales Enablement Program Manager, Jira Align, Atlassian
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12:30

Lunch Break

13:30

Ramp & Scale Outbound Prospecting
Greg Woodward, CEO, Woodward Strategies
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14:00

Rebuilding the Plane While It's Flying: Reinventing Sales Enablement at a High-Growth SaaS Company
Tim Peterson, Director Sales Enablement, PagerDuty
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14:30

Growing a Sales Enablement Team
Katie Pariseau, Senior Director Sales Enablement, Cision
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15:00

Accelerating Strategic Accounts through Effective Sales Enablement
Sugato Deb, Former Director, National Instruments
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15:30

Coffee Break
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