A tenured Sales Enablement leader, Yarun believes in moving the needle on sales metrics through 'closed-loop Sales Enablement' that bridges the gap between business strategy and sales execution. Yaruns experience spans leadership roles across marketing, sales and sales enablement giving her a rounded perspective on what it takes to accelerate revenue generation. Yaruns ethos on driving sales excellence is to take a closed-loop approach; siloed initiatives do not change sales behaviors and sales numbers. An experienced orchestrator, Yarun ensures that all the key components required to drive change and accelerate revenue are working in sync. Whether thats orchestrating functions such as sales, product marketing and presales to support specific sales plays or orchestrating all components of Sales Enablement such as seller knowledge, skills, processes and tools to truly drive sales transformation. Yaruns approach has earned her several accolades including being listed in the Top 62 Most Admired Women in Sales & Marketing by Seismic and winning the Best Woman in Sales Support as well as the Top 5 Most Distinguished Women by the Women in Sales Awards. Yarun was also awarded with the Silver Stevie Awardward for Virtual Technology Sales Enablement and Pre-sales Team of the Year.
Previous Agenda - Day 0ne, 16:00
Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
'Abstract to be released soon...'
Previous Agenda - Day Two, 15:00
5 Steps to Turbocharge New Hire Productivity
Accelerating sales new hire productivity is top of mind for most high growth companies. However, more often than not, the sales on-boarding process consists of a list of accounts and some credentials to login into the CRM system. At best, organisations end up with a generalized, fun introduction to the company or a monolithic program that consists of product training and more product training. Sound familiar? It’s time to think differently about what it takes to truly enable new hires to accelerate productivity. In this session, we’ll go through 5 key areas that every organisation should consider when building an effective sales on-boarding program.