September 15-16, 2020

San Francisco

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshop

September 15

September 16

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09:00 - Sales Enablement

Chairperson Introduction

Scott King, Head of Global Enablement and Commercial Strategy, Progress

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09:15 - Sales Enablement

Drive more efficient sales through smarter sales enablement

Scott King, Head of Global Enablement and Commercial Strategy, Progress

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09:45 - Sales Enablement

Educating The Next Generation of Your Sales Org

Emily Payne, Senior Enablement Program Manager, Shopify

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10:15 - Sales Enablement

Creating a Sales Playbook From Scratch: Lessons Learned

Darlene Samer, Director of Sales Enablement, Yelp

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10:45

Coffee Break

11:15 - Sales Enablement

Using buyer and seller personas to empower your sales team

Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic

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11:50 - Sales Enablement

Iterate to perfection

Katie MacDonald, Head of Strategic Enablement Initiatives, Optimizely

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12:25 - Sales Enablement

Scaling Sales Enablement: A Product Marketing Perspective

Sapphire Reels, Product Marketing Manager, Pluralsight

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12:55

Lunch Break

13:55 - Sales Enablement

Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays

Lisa Duncan, Director of Sales Enablement, Survey Monkey
Jean Huy, Head of Product Marketing, Cegid
Roopal Shah, Vice President, Enablement, Salesforce
Bruce Campbell, Director of Sales Enablement, Sage Intacct

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14:30 - Sales Enablement

Conversations Not Content: How Sales Enablement Lost Its Way

Steve Mayernick, Head of Product Marketing, Guru

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15:00

Coffee Break

15:30 - Sales Enablement

"Establishing your Sales Enablement ""Republic', Federal, State, and Local!"

Bruce Campbell, Director of Sales Enablement, Sage Intacct

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16:05 - Sales Enablement

Building a Bridge between Product Marketing and Sales

Brenda Harris, Senior Global Sales Enablement Manager, Oracle

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16:40 - Sales Enablement

Getting it right the first time - Managing the change through enablement

Kira Greer, Global Sales Enablement, Hired

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17:10

Happy Hour

September 16

08:40 - Sales Enablement

Chairperson Introduction

Darlene Samer, Director of Sales Enablement, Yelp

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08:45 - Sales Enablement

The Dark Arts of Data: Evolving from Sales Training to Sales Productivity

Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor

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09:15 - Sales Enablement

Adding Voice to Enablement - Tips for Creating Content Sellers Want

Danny De Los Santos, Global Field Enablement Manager, Cloudera
Larkin Kay, Sr. Director, Field Enablement, Cloudera

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09:45 - Sales Enablement

Sales people don’t give a $@%#, here’s what you can do about it

Trenton Bloom, Sales Enablement Manager, Zendesk

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10:15 - Sales Enablement

Scaling Sales Onboarding

Julie Newhouse, Senior Manager Sales Enablement, Lyft
Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor
Danny De Los Santos, Global Field Enablement Manager, Cloudera

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10:55

Coffee Break

11:20 - Sales Enablement

Workshop: Building Executive Sponsorship for Effective Enablement

Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Nick Salas, Senior Manager Sales Enablement, Workfront

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11:55 - Sales Enablement

Sales Enablement: The Ultimate Sales Psychologist

Jenn Haskell, Senior Director, Global Sales Enablement & Proposals, Monotype

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12:30 - Sales Enablement

Getting you to a win!

Jessica Nelson, Manager, Sales Development, Sphera
Erica Serna, Senior Manager Demand Generation, Sphera

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13:00

Lunch Break

14:00 - Sales Enablement

Sales Enablement as a Business within a Business

Brian Lambert, President & Managing Partner, Growth Matters America

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14:35 - Sales Enablement

From Sales Enablement to Sales Performance - The Next Generation

Dickson Wong, Head of Global Sales Performance & Strategy, Segment

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15:10 - Sales Enablement

Managing Employee Milestones and Moments that Matter Through a Digital Transformation

Bill Petersen, Director, Sales Training & Enablement, Everbridge

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15:40

Coffee Break

16:10 - Sales Enablement

Presentation details coming soon

Cassandra Anderson, Director of Sales Enablement, Nextivia

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Workshop

13:55 - 14:55

Sep-17 - Duration: 1h

Growth Hacking with Real-time CI

Pere Codina, Founder and Chief Executive Officer, Kompyte

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11:15 - 12:00

Sep-18

The Business Case for Sales Enablement

Haley Katsman, Vice President, Growth Optimization & Account Development, Highspot

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