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Abstract
Speakers
February 16-17, 2021
Bespoke San Francisco
Agenda
Two days of groundbreaking keynotes, breakouts and panel discussions.
Workshop
Previous Agenda Day 1
Previous Agenda Day 2
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09:00 - Sales Enablement
Chairperson Introduction
Scott King, Head of Global Enablement and Commercial Strategy, Progress
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09:15 - Sales Enablement
Drive more efficient sales through smarter sales enablement
Scott King, Head of Global Enablement and Commercial Strategy, Progress
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09:45 - Sales Enablement
Educating The Next Generation of Your Sales Org
Emily Payne, Senior Enablement Program Manager, Shopify
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10:15 - Sales Enablement
Creating a Sales Playbook From Scratch: Lessons Learned
Darlene Samer, Director of Sales Enablement, Yelp
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10:45
Coffee Break
11:15 - Sales Enablement
Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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11:50 - Sales Enablement
Iterate to perfection
Katie MacDonald, Head of Strategic Enablement Initiatives, Optimizely
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12:25 - Sales Enablement
Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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12:55
Lunch Break
13:55 - Sales Enablement
Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Lisa Duncan, Director of Sales Enablement, Survey Monkey
Jean Huy, Head of Product Marketing, Cegid
Roopal Shah, Vice President, Enablement, Salesforce
Bruce Campbell, Director of Sales Enablement, Sage Intacct
Jean Huy, Head of Product Marketing, Cegid
Roopal Shah, Vice President, Enablement, Salesforce
Bruce Campbell, Director of Sales Enablement, Sage Intacct
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14:30 - Sales Enablement
Conversations Not Content: How Sales Enablement Lost Its Way
Steve Mayernick, Head of Product Marketing, Guru
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15:00
Coffee Break
15:30 - Sales Enablement
"Establishing your Sales Enablement ""Republic', Federal, State, and Local!"
Bruce Campbell, Director of Sales Enablement, Sage Intacct
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16:05 - Sales Enablement
Building a Bridge between Product Marketing and Sales
Brenda Harris, Senior Global Sales Enablement Manager, Oracle
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16:40 - Sales Enablement
Getting it right the first time - Managing the change through enablement
Kira Greer, Global Sales Enablement, Hired
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17:10
Happy Hour
Previous Agenda Day 2
08:40 - Sales Enablement
Chairperson Introduction
Darlene Samer, Director of Sales Enablement, Yelp
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08:45 - Sales Enablement
The Dark Arts of Data: Evolving from Sales Training to Sales Productivity
Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor
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09:15 - Sales Enablement
Adding Voice to Enablement - Tips for Creating Content Sellers Want
Danny De Los Santos, Global Field Enablement Manager, Cloudera
Larkin Kay, Sr. Director, Field Enablement, Cloudera
Larkin Kay, Sr. Director, Field Enablement, Cloudera
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09:45 - Sales Enablement
Sales people don’t give a $@%#, here’s what you can do about it
Trenton Bloom, Sales Enablement Manager, Zendesk
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10:15 - Sales Enablement
Scaling Sales Onboarding
Julie Newhouse, Senior Manager Sales Enablement, Lyft
Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor
Danny De Los Santos, Global Field Enablement Manager, Cloudera
Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor
Danny De Los Santos, Global Field Enablement Manager, Cloudera
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10:55
Coffee Break
11:20 - Sales Enablement
Workshop: Building Executive Sponsorship for Effective Enablement
Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Nick Salas, Senior Manager Sales Enablement, Workfront
Nick Salas, Senior Manager Sales Enablement, Workfront
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11:55 - Sales Enablement
Sales Enablement: The Ultimate Sales Psychologist
Jenn Haskell, Senior Director, Global Sales Enablement & Proposals, Monotype
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12:30 - Sales Enablement
Getting you to a win!
Jessica Nelson, Manager, Sales Development, Sphera
Erica Serna, Senior Manager Demand Generation, Sphera
Erica Serna, Senior Manager Demand Generation, Sphera
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13:00
Lunch Break
14:00 - Sales Enablement
Sales Enablement as a Business within a Business
Brian Lambert, President & Managing Partner, Growth Matters America
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14:35 - Sales Enablement
From Sales Enablement to Sales Performance - The Next Generation
Dickson Wong, Head of Global Sales Performance & Strategy, Segment
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15:10 - Sales Enablement
Managing Employee Milestones and Moments that Matter Through a Digital Transformation
Bill Petersen, Director, Sales Training & Enablement, Everbridge
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15:40
Coffee Break
16:10 - Sales Enablement
Presentation details coming soon
Cassandra Anderson, Director of Sales Enablement, Nextivia
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Workshop
13:55 - 14:55
Sep-17 - Duration: 1h
Growth Hacking with Real-time CI
Pere Codina, Founder and Chief Executive Officer, Kompyte
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11:15 - 12:00
Sep-18
The Business Case for Sales Enablement
Haley Katsman, Vice President, Growth Optimization & Account Development, Highspot
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