Haley Katsman is the Vice President of Growth Optimization & Account Development at Highspot. Haley leads the strategy and execution of Highspot's sales development and enablement efforts. She is responsible for building and scaling the team focused on increasing awareness and generating demand for the company as well as driving alignment between marketing and sales. Haley brings marketing and sales experience from several notable Fortune 500 companies across the consumer products, commercial real estate, and marketing and advertising industries. Haley holds a bachelor's degree in Communications and the Foster School of Business Sales Certificate from the University of Washington.
The Business Case for Sales Enablement
79% of organizations have a sales enablement process or practice in place or plan on implementing one this year.
Whether you've already invested in enablement, are considering increasing that investment, or still trying to understand whether you should invest at all - this session will bring real world data to help frame the quantitative business case for sales enablement.