In the world of B2B sales, the disease affecting revenue professionals everywhere is their addiction to feature dumping. Unknowingly, it's secretly costing them attention, connection and the opportunity to solve your prospect's million dollar problem. To reduce buyer uncertainty, collapse time in your sales cycle and stop losing deals to the status quo, your sellers need to learn how to craft customer stories that convert. When harnessed correctly inside of the buyer's journey, this will help your sellers de-risk a purchasing decision, accelerate trust and transform themselves into a trusted guide, without leading with a feature rich case study.