Azadeh
Fathi
Senior Director, Global Head of Enablement
Brightcove
Azadeh is an experienced MA/MBA professional with over 15 years of experience in designing, delivering, evaluating, and leading enablement programs and functions. She is passionate about leveraging her background in Organizational Psychology and Business Management to create best-in-class enablement functions that consistently deliver business results. Currently, Azadeh leads the global revenue enablement function at Brightcove, a video hosting and publishing company based in Boston, MA.
04 October 2024 12:30 - 13:15
Panel: Bridging the gap between RevOps and enablement
RevOps and enablement are two essential functions in any revenue-generating organization. RevOps is responsible for optimizing the revenue process, while enablement is responsible for ensuring that sales and marketing teams have the tools and resources they need to be successful. However, these two functions can often be siloed, which can lead to inefficiencies and missed opportunities. This fireside chat will explore how RevOps and enablement can work together to bridge the gap and create a more seamless revenue process.