03 October 2024 14:30 - 15:00
Measuring what matters in sales enablement: leveraging data to amplify enablement’s value
Let's admit it. It’s challenging to clearly attribute Enablement programs to revenue growth. But in this economic climate of frugality, headcount cuts, and competition for sellers' time, what was before a ‘nice to have’ is now an imperative. In this session, we’ll discuss the strategy and tactics of how Enablement can leverage data to inform decision making, measure effectiveness, and most importantly, prove our value back to our organizations. You’ll walk away with a number of actionable insights to bring back to your teams - no graphing calculator needed!