December 3-4, 2019
etc.venues 133 Houndsditch
London

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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09:00 - Sales Enablement

Drive more efficient sales through smarter sales enablement
Scott King, Head of Global Enablement and Commercial Strategy, Progress
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09:30 - Sales Enablement

Educating The Next Generation of Your Sales Org
Emily Payne, Senior Enablement Program Manager, Shopify
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10:00 - Sales Enablement

Creating a Sales Playbook From Scratch: Lessons Learned
Darlene Samer, Director of Sales Enablement, Yelp
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10:30

Coffee Break

11:00 - Sales Enablement

Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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11:30 - Sales Enablement

Iterate to perfection
Katie MacDonald, Head of Strategic Enablement Initiatives, Optimizely
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12:00 - Sales Enablement

Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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12:30

Lunch Break

13:30 - Sales Enablement

Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Lisa Duncan, Director of Sales Enablement, Survey Monkey
Jean Huy, Head of Product Marketing, Cegid
Keegan Howlett, Enablement Lead, Shopify Plus
Roopal Shah, Vice President, Enablement, Salesforce
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14:00 - Sales Enablement

Sales Enablement as a Business within a Business
Brian Lambert, Senior Director Sales Enablement, Spectrum
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14:30 - Sales Enablement

Conversations Not Content: How Sales Enablement Lost Its Way
Steve Mayernick, Head of Product Marketing, Guru
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15:00

Coffee Break

15:30 - Sales Enablement

Presentation details coming soon
Bruce Campbell, Director of Sales Enablement, Sage Intacct
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16:00 - Sales Enablement

Getting it right the first time - Managing the change through enablement
Kira Greer, Global Sales Enablement, Hired
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16:30 - Sales Enablement

Product Marketing and Sales
Brenda Harris, Senior Global Sales Enablement Manager, Oracle
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17:00

Networking Drinks
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09:00 - Sales Enablement

Adding Voice to Enablement - Tips for Creating Content Sellers Want
Danny De Los Santos, Global Sales Enablement Manager / Sr Director Field Enablement, Cloudera
Larkin Kay, Marketing, Communication & Sales Enablement Leader, Cloudera
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09:30 - Sales Enablement

The Dark Arts of Data: Evolving from Sales Training to Sales Productivity
Kyle Doerflein, Director of Sales Enablement & Productivity, LogicMonitor
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10:00 - Sales Enablement

Scalling Sales Onboarding
Julie Newhouse, Senior Manager Sales Enablement, Lyft
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10:30

Coffee Break

11:00 - Sales Enablement

Sales people don�t give a $@%#, here�s what you can do about it
Trenton Bloom, Sales Enablement Manager, Zendesk
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11:30 - Sales Enablement

Getting you to a win!
Jessica Nelson, Manager, Sales Enablement, Sphera
Erica Serna, Senior Manager Demand Generation, Sphera
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12:00 - Sales Enablement

Managing Employee Milestones and Moments that Matter Through a Digital Transformation
Bill Petersen, Director, Sales Training & Enablement, Everbridge
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12:30

Lunch Break

13:30 - Sales Enablement

From Sales Enablement to Sales Performance - The Next Generation
Dickson Wong, Head of Global Sales Performance & Strategy, Segment
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14:00 - Sales Enablement

Workshop: Building Executive Sponsorship for Effective Enablement
Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Nick Salas, Senior Manager Sales Enablement, Workfront
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15:00

Coffee Break

15:30 - Sales Enablement

Sales Enablement: The Ultimate Sales Psychologist
Jenn Haskell, Senior Director, Global Sales Enablement & Proposals, Monotype
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