Bana
Kawar
Senior Sales Enablement Lead
AWS
Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s and Involve foundations to support the next generation of leaders.
04 December 2024 15:15 - 15:45
Why integrating AI in Enablement is a good idea
In this session we will delve into how AI-powered tools, from predictive analytics to chatbots, are revolutionizing sales training, content management, recruiting and analytics. By the end of this session, you will have a solid understanding of the importance of AI to shape your Enablement function and make a case for integrating AI in what you do.