Chris Book is the Global Head of Sales Enablement at commercetools. He has a rich history in shaping and growing sales enablement roles at notable tech companies such as App Annie and Twilio. Chris believes in a simple yet effective approach: understand the daily challenges sellers face, make the best use of available technology, and always prioritize being people-first. Beyond sales, Chris has a solid foundation as a computer scientist and technologist, adding depth to his understanding of the tech sector.