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Lucy

Mycroft

Senior Enablement Manager

Seismic

Lucy Mycroft, Senior Enablement Manager at Seismic, leads key strategic initiatives such as core Field Plays. In partnership with RevOps and Marketing, she helps drive growth within target accounts through personalised enablement, with a focus on sales coaching. She is widely considered a subject matter expert on leveraging the Seismic Enablement Cloud to support success within customer-facing teams. Lucy’s journey to Seismic was shaped by 7 years of Enablement experience in a leading Telco company. Her notable recognition came from her pivotal role in driving digital transformation as she implemented an enablement platform for global sales teams, significantly enhancing the efficiency and effectiveness of all revenue-generating teams.

29 November 2023 09:15 - 10:15

Smarter enablement, better outcomes

The economic climate, the pandemic, and working from home has fundamentally changed the face of B2B buying and selling forever. With this shift, Enablement has been on the rise. Teams had to get creative to orchestrate this new motion being challenged more than ever to show results and outcomes for the business. In this session, you will learn how: - Enablement must control chaos by defining an impactful strategy that leads to outcomes - Understand the impact on an organisation if Enablement is executed without a long-term strategy - And learn how Enablement drives transformation by optimising growth across the entire GTM engine while acting as a strategic change agent

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