Rachel
Cresswell
Head of Lending Marketing, Sales Enablement & Comms
Finastra
Rachel has dipped her feet in many functions, from marketing to product marketing to sales enablement. She started out leading global marketing for Barclays Corporate Banking and then transitioned into product marketing where she was responsible for developing and executing strategic marketing plans. Now, Rachel leads marketing, sales enablement and comms for Finastra - a company building the future of fintech.
04 December 2024 12:15 - 13:00
Panel: Cracking the code on cross-functional collaboration
In this discussion, the panel will be exploring the importance of collaboration and how it can help you achieve your sales goals. Enablements partnership with RevOps, product marketing, marketing, sales and more is vital to success, and this panel will be sharing their insights on how to collaborate effectively and uncover what good looks like.