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Brooke

Coletti

Senior Partner Enablement Manager

AWS

Brooke Coletti is the Sr. Partner Enablement Manager at Amazon Web Services (AWS). Brooke is known for continuously seeking better ways to enable revenue generating teams. During her tenure, she has designed, built, and scaled enablement programs from the ground up that have proven key in driving towards current and long-term corporate revenue goals. Her holistic approach encompasses the entire learning cycle from initial strategy through execution and reinforcement. Brooke is passionate about working in the tech industry because it is constantly evolving which feeds her passion to learn and create new strategies. Brooke is a Lead of the San Francisco WiSE (Women in Sales Enablement) chapter where she is helping build a community of enablement practitioners who collaborate and support one another. This year Brooke has been awarded 2023 Sales Enablement Ones to Watch by SEC, and the 2023 Impact to Sales Performance Award.

04 September 2024 10:00 - 10:30

Fireside chat: Sales enablement best practices: how to scale and do more with less resources

In times of economic uncertainty, enablement leaders are often tasked with solving a key business challenge: determining how to do more with less. When resources across the business are tight, it is critical to ensure that enablement programs are equipped for scalability in order to support the broader revenue-generating teams in maximizing their ability to achieve success. In this session, we will discuss: - How to prepare to scale or revaluate existing scaled enablement programs. - Reviewing how to optimize the enablement team's time - Making enablement programs more accessible to revenue teams - Enabling self-sufficiency - Creating a knowledge-sharing culture.

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