Jeff
Haynes
Founder & Chief Innovation Officer
Haute
A serial entrepreneur, Jeff Haynes has been building businesses, systems, and relationships for more than 25 years. He's done everything from high-end activations, race cars, custom software builds, and music festivals, all the way to creating an award-winning live music venue from scratch. His background in event and experiential marketing led him to create Haute with a singular focus: to change the way humans connect with one another. Each new enterprise Jeff has launched is founded on two core beliefs: It can all be done better, and inviting people in to create a true emotional connection is everything. Jeff's life work is driven by these values, and he's yet to be proven wrong. Currently, Jeff serves as Chief Innovation Officer and leads his team in devising new ways for Haute's Fortune 250 clients to emotionally connect with their audiences.
04 September 2024 08:55 - 09:00
How return on emotion always trumps return on investment
Consumers primarily use emotions rather than information when evaluating brands. One Harvard study revealed that 95% of purchasing decisions are based on emotion. As Sales Enablement and CRO Professionals, our job is to elicit those emotional responses to drive pipeline, create action and deepen brand loyalty. Return on Emotion (ROE) is a new event industry metric based on the results of a research study commissioned by Haute. ROE codifies the path to attendee engagement and offers insight backed by data to ensure message absorption when applied to your sales programs and activations. Join Haute founder Jeff Haynes to learn why ROE should be the MAIN driver to your sales initiatives and apply it directly to one or all of your programs.