07 November 2023 13:45 - 14:15
Sales enablement metrics and ROI measurement
Sales enablement is an investment, but it's one that can pay off handsomely if you measure the right metrics and track your progress over time. In this presentation, Lucy will discuss the key metrics that you should track to measure the success of your sales enablement program, and how to calculate ROI.
By the end of this presentation, you will know:
- The different types of sales enablement metrics and how to choose the right ones for your business goals.
- How to track your metrics over time to see how your sales enablement program is performing.
- How to calculate ROI for your sales enablement program.
You will also learn from case studies that Lucy will present on how she has successfully measured the success of their sales enablement programs and proved ROI within Go1.